If children's wear enterprises want to achieve brand, expand brand awareness, increase turnover, expand operating profit, we must understand the children's consumer psychology, so that their brand has been fully upgraded to become the cutting-edge strength of the children's wear sector. I think the consumer psychology of children's clothing there are four main points. First, realistic mind. This refers to consumers in the purchase of children's clothing, the pursuit of practical and affordable clothing, that is, inexpensive. Customers with realistic psyche, the most emphasis on product quality, whether durable, easy to custody, and for the fashion of the product is not critical. Most of those who have such psychology are working-class people. The second is a new psychology. Such people in the purchase of children's clothing, the pursuit of fashion clothing, trendy, pay attention to the personality of clothing, unique. As for the quality, the price is not so distracted. The third is the psychological name. Such people in the pursuit of purchasing children's clothes to highlight their identity, status, wealth and so on. Most of these people are bosses, managers, and high-paying employees. They pay special attention to public awareness. The fourth is to imitate the mentality. That is the so-called public psychology. Such people in the purchase of children's clothing and celebrity pursuit of consumer synchronization. Such people can be divided into two kinds of people, one is parrot-type, people wear also wear, drifting. The other is to imitate the idol we worship. Only by mastering the four kinds of consumer psychology, can we fundamentally proceed to seize the customer's inner thoughts and achieve the effect of brand-wide comprehensiveness.
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