On August 21, 2011 Shishi famous children's clothing business punk to "fly" as the theme held 2012 spring and summer new conference, and presents the first 3D animation "small play skin" episode of the wonderful content, has attracted domestic Many children's clothing provincial-level agents and franchisees of the eye. "Flying" is an attitude, a determination, a force and a positive spirit. In the conference, "Shishi famous television host Wang Jianyu" chair for the scene to play small meetings. (Shishi famous host Wang Jianyu) France pomfret Hongkong International Group Limited chairman welcome speech for everyone to determine the small play with the new pattern, a new image, a new strategy to show a new brand culture and style , Fully demonstrated the small playful skin full of passion, full of confidence and vigor. The future of small ponies will continue to shape the brand new bright spot, to inject new vitality into the brand promotion. (France pomfret Hongkong International Group Co., Ltd., chairman of Mr. Huang Qingmiao) France pomfret Hongkong International Group Co., Ltd. General Manager Mr. Huang Liangsheng at the press conference to determine we will adhere to the brand road and strengthen the terminal building. Small play in the terminal channels, will focus on accelerating the accelerated development of key markets, speeding up the pace of building flagship store, promote the A-level shop upgrade. We will launch a comprehensive upgrade of the SI system, the "fun" concept of the brand through the terminal into the consumer, strengthen brand awareness and promote product sales. Secondly, we will work together with CCTV animation to launch animation marketing to enhance the brand. In addition, we will also carry out multi-media composite communication to enhance brand awareness. Finally, we will also improve the system construction and strengthen the brand competitiveness If brand promotion is a move in martial arts, then the sound institutionalization is strength. Small poncho will be through the order pattern innovation, sales of terminal innovation, management innovation and other aspects of the company, diligence repair internal strength. Improve the overall management efficiency and execution, and enhance brand competitiveness! (France pony leather Hong Kong International Group Co., Ltd. General Manager Mr. Huang Liansheng) France pomfret Hongkong International Group Co., Ltd. Planning Manager Liao Jinhui Health in this order release 2012 year from the authoritative CCTV advertising, animation marketing, new media communication Trinity integrated marketing communication: A, 2011, the poker skin in CCTV more than 5 million worth of advertising, 2012 poker skin will continue to increase delivery Efforts to further increase the brand and product promotion efforts for product sales fueling! B, Picasso together with CCTV animation jointly launched 104 sets of large-scale animation 1, poncho total investment over 20 million yuan, will be used for animation production , Distribution, promotion. C, invested nearly 10 million budget for the new media (Hong Kong International Group Co., Ltd. France planning manager Liao Jinhui students first) In this order will be small poker company, Mr. Lee, Mr. Cheng have published to join the poker skin The road to success experience Picasso is also broadcast at the meeting the first Chinese children's clothing industry's first 3D cartoon "prank", prank with Kung Fu animation three-dimensional animation marketing model and high-end animation technology to Small poncho cartoon image as the core, made into 3D animation, to achieve their own production-oriented enterprises and creative animation business combination; through cooperation with CCTV, to ensure that the animation into a film in CCTV and hundreds of television stations nationwide To achieve the maximization of brand promotion, product innovation maximization and brand diversification for small skins, enhance the added value of small skins brand, create more economic benefits and promote the transformation and upgrading of enterprises. Animated deep into the heart. Pocahouse painstaking efforts over the past 20 years, gathered a large number of loyal and reliable, with the understanding of the partners, from the beginning, has been accompanied by the development and growth of small poker brand, step by step to expand their distribution business, and their first-line The culmination of years of experience and crystallization feedback to the company's senior management team to make the strategy more operational. The "flying" 2012 small psp spring and summer product launches in the new strategy will set a new target for the new year will bring a new play pandas look forward to your joining, create brilliant
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