[China Glass Network] China's B2C e-commerce has a feature, that is, a large number of online advertising has promoted the development of China's e-commerce market. Fan Eslite, Le Home, Lancome, Dream M18 and many other brands are launching portal advertising in Daxie. At the same time, the large budget of portal advertising also means no small risk, and often many brands have lost their money after placing portal advertisements.
First, analyze the status quo of online advertising in China:
1: The portal still gathers a large part of China's traffic. The portal users' online shopping age is short and the price sensitivity is low. It is one of the better target users in China. (The online shopping age is not very long to see the portal news)
2: The search engine is second. However, the maturity of search users is relatively high, and it is also the main consumer group of online shopping.
3: Instant messaging covers a large range of Internet users. QQ registered users are said to have 400 million, from the data released, Tencent's traffic is considered to be China's front portal.
4: Although CPS is the mainstream e-commerce distribution channel in foreign countries, China has media control, and China's fragmented media has less originality and more plagiarism. Therefore, the quality of CPS traffic is not so good. Many network alliances don't need to mention, the data is quite large. Therefore, the CPS Alliance in China can only rely on a huge scale to make up for the lack of quality.
Second, the special mode of Chinese portal media sales.
1: The 2008 economic crisis has led many brand advertisers to significantly reduce the amount of portal advertising. As a result, portal advertising sales declined significantly in 2008. At this time, the savior of Vanke Eslite appeared, and it ate a large number of portal advertisements, provided that the portal had to sell advertising space at a very low discount. This model has been used today, and it is the ultra-low discount purchase of the e-commerce industry.
2: Non-e-commerce industry media procurement, or to follow the regular discount transactions (5-6 fold), there are some distribution resources.
3: Portal purchase can also be purchased according to the click, and the price of different advertisements can vary from 7-8 to 2-3.
Again, the selection criteria for portal and big media core ad slots.
1: The news content page or the longer-lasting page with a longer user stay has a higher conversion rate. The page or ad short-lived page has a low ad conversion rate. Because e-commerce advertising can form sales, it is related to whether the user fully understands the information of the advertisement. The former can give users more time to understand the advertising content, the latter is weak.
2: The click conversion ratio of the "second eye" position is higher than the "front eye" position. The "second eye" position refers to the ad slot that the user sees after completing the main reading purpose. For example, the right side of the portal news page. The “front eye†position refers to the portal home page, and the news is at the top of the final page.
3: When the user browses the webpage, it is an "F" type browsing path. In general, the quality of the ad slot on the left side of the page is higher than the ad slot on the right. (Except Sina, because Sina is on the left side of the advertising space, netizens automatically filtered).
4: The surrounding content of the location of the advertisement has a great influence on the quality of the advertisement. It can be said that content determines the value of advertising. The quality of the ads inside the article page is relatively good.
5: The speed of the online ad shape conversion rate is in turn: Optimus Prime - Rectangular Figure - Banner - button. Because users are browsing the web quickly from top to bottom, the exposure opportunities and visual impact of the ads determine their chances of being clicked.
To add one, four simple indicators that need to be focused on ad serving:
1: Ad clicks. Clicks are not versatile, but no clicks are impossible. Any good ad slot must support a minimum of clicks.
2: Arrival rate: The arrival rate is the ratio of clicks/arrivals to the website. Generally speaking, an arrival rate higher than 80% is ideal. Less than 80% should consider whether the website is slow or fake.
3: Two-hop rate: The real click must have a suitable two-hop. This indicator should be kept in focus. Too high or too low may indicate a problem with the quality of the click.
4: Conversion volume: This is a relatively core, how many clicks a conversion, decide whether you are making money or losing money.
Women Strapless Bra
Our Strapless Bra product are made of high quality and healthy material, they can be well supported when on wearing. Strapless bra will be your good partner on wedding, dress, halter, vocation occasion etc. Besides, we can offer customized service, contact us if you have this request, we will reply you at once.Strapless Bra
Strapless Sports Bra,Strapless Bra,Strapless Backless Bra,Low Back Strapless Bra
Guangzhou Jiamanqi Apparel Co.,Ltd. , http://www.pretibisous.com