The main force of the Korean tourism industry has been transformed from Japanese to Chinese. The influx of Chinese tourists to South Korea during the National Day Golden Week (October 1 to 7) made the Korean retail business unusually hot. Chinese are not merely "tourists," or influential customers who can shape the structure of the Korean retail business. Some fashion brands revived due to Chinese tourists. In the modern department store Seoul Trade Center women's clothing shop "EnC", there are many Chinese women full of hands. A few years ago, EnC faced a crisis of exit from the department store because of operational problems. However, the situation has changed dramatically since its acquisition of the brand in 2006 after its acquisition of the brand in China's fashion market. Clothing Love In China, luxury department store opened EnC store, sales in South Korea also began to skyrocket. This is because many Chinese tourists who come to South Korea think EnC is "a luxury brand in South Korea" and buy five or six garments at a time. EnC last year reached 48 billion won in sales, an increase of 30% over the previous year. This year's sales target is 90 billion won, nearly double that of last year. Chinese tourists also dominate the Korean women's casual wear brand rankings. SYSTEM has been topped by SYSTEM for the past three decades in the "Three Brands" of Korean women's casual wear (SYSTEM, O'2nd, SISLEY). However, from August 1 this year to September 25 stationed in the three major department stores in South Korea's 37 major three brand stores sales performance, O'2nd surpasses SYSTEM ranked first. O'2nd Like EnC, its popularity in China rose rapidly after its entry into China in 2008, boosting sales in South Korea thanks to the recent surge in Chinese tourists in South Korea. Many Korean brands quickly topped the list during Chinese holidays such as May Day and Eleventh National Day. Shinsegae Department Store said the men's fashion designer U Yeong-mi's "Solid Homme", the women's label "Obzee" and the cosmetics brand "Sulwhasoo" all topped China during the holiday season.
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