Brand Culture: "TINTORI" brand culture originated in Italy's economically developed, art and culture flourishing Florence. TINTORI family is a city of Florence historic clothing family. At the end of the nineteenth century, GIOVANNI TINTORI began to take charge of the TINTORI family. He was a brilliant artist and a successful textile businessman. His tireless efforts made the TINTORI family a household name in Florence. In the summer of 1902, fashion designer ARNO TINTORI was born in this family. From an early age, immersed in the artistic atmosphere, he slowly cultivated the love of nature and art. In 1920, he was admitted to the dream of Royal University of Milan, where he received systematic painting and design training. In this fashion capital, he learned a lot of artistic nutrients, especially in the clothing has been the teacher pointing. In 1928, with superb insight and learning ability, he successfully held in Milan, the first personal men's conference, and proudly named family name, "TINTORI" brand was born. In 1952, ARNO met the famous American fashion photographer Richard Freyman, with the help of the latter, "TINTORI" brand distinctive design style, with special aesthetic works began appearing on the cover of the world's leading fashion magazine. In 1960, Tintori began to work together with "Borger Rose", another clothing family in Florence, in collaboration with the business community to develop a series of products including business casual, lifestyle and accessories to meet the needs of business men Diverse dress needs. Into the 70s of the 20th century, "TINTORI" with accurate brand positioning, the trend of awareness of the channel and fully show the business people working entertainment, business and leisure fashion concept, with clothing as a carrier to spread the European concept of dress and lifestyle, Get all the wearer's favor, become beyond the culture, across the geographical fashion. In 1980, "TINTORI" brand into the Hong Kong market, 1985 "TINTORI" brand successfully registered in Hong Kong. With the trend of reform and opening up in mainland China, "TINTORI" brand quickly entered China. With its long history of brand culture and excellent brand quality, all the people wearing "TINTORI" costumes demonstrated outstanding style and stylish elegance.