"Strong must be a good hero, Zhuangguigaozou fall." Kapok tree is a strong positive species, the crown is always higher than the surrounding trees, in order to fight the sun and rain, kapok, this spirit of hard work and bright like fire Safflower, often compared to a strong female. Mentioned in Jiangsu women, I can not help but think of the hero's Kapok, unwilling to show their weakness, and strive to prop up their own half of the sky alone. As reporters recently conducted a survey in the mall found that women in Jiangsu to improve the textile industry chain as the basis, represented by women in Nanjing is rapidly emerging. Stylish design, stable personality style, so that its market performance soared. Currently in major department stores in Jiangsu, Jiangsu women's brand sales rank the forefront. Jiangsu women gradually become another Chinese garment strength. Climbing Campsis this is the first choice of women in Jiangsu, self-awareness is not strong, kept looking for rely on, when there is no longer any climbing, leaving only lazy mess. In terms of time, Jiangsu Women started earlier, from the 80s of last century after another appeared in a number of influential women's brands within a certain range. Such as the Nanjing women's fashion division have Chen Jin, Sheng Shique beauty, the new Korean pine, according to Phil, Dabao, influential fashion, Thai Qi, kale, rich too, Rong Ping, Tao Yumei, San Dior, Haiermansi, Tianxuan , Saint-Nicole, the cherry season, posture and so on, Wuxi has known as the "four big family" Meng Yan, single-plank bridge, Kia and Royal, Suzhou has Okura and other brands. However, although it started early and has a good industrial foundation, the overall development is not good and there is always a sense of "not doing much." Did not form a significant style, nor are loud and clear. In 2002, the newspaper made a survey entitled "Nanjing real estate clothing brand" is not growing "? "From the inside and outside the two aspects of the analysis of Nanjing Women (Nanjing real estate brands are mostly women's brand) why the slow development of the reasons for the slow start. In terms of internal reasons, then the lack of design concept of Nanjing Women, weak brand awareness, business ideas single. Some brands were complacent about being "OK" and staying in the small workshop level. Another part of the brands increased their production capacity and turned to processing. A small number of them persisted in making brands, and they were affected by various factors and developed slowly. Not on the scale, lack of advantages, no or not for long-term planning, was the common problem of Nanjing women's brand. Reflected in the market, the performance of the Nanjing Women's seemingly many styles, colors, fabrics are also very kind, there is no overall style. Business is more stagnant in the "sell clothes" stage, willing to wholesale, or plagiarism version of each type, always want to rely on a particular section or a single product to spend a sales season, a small prosperous, overly stable complex always surround Around the women's brand in Nanjing. From the external terms, relative to the Hangzhou Municipal People's Government issued a "special opinion on accelerating the development of women's wear industry," the document issued a series of supportive measures and preferential policies for the Nanjing municipal government for private enterprises as the main garment industry , There is no special support policy. The basic development of Nanjing women's self-accumulation, loan difficulties are common problems facing the development of enterprises. In addition, there is a lack of creative design atmosphere, lack of team awareness and other issues. Jiangsu women's market terminal development is taking the basic retail shopping and professional market wholesale two routes, from the mall, the local shopping malls in Jiangsu real estate apparel can be said that love and hate. During the Spring Festival and New Year season, sales volume is mainly based on real estate apparel. Property apparel is delivered fast during the peak seasons. With the women's brand in Jiangsu, shopping malls profit a lot, Jiangsu brand has therefore been particularly popular with shopping malls. With the improvement of consumer spending levels, shopping malls to introduce more foreign brands and foreign brands, Jiangsu women's brand has had the feeling of being abandoned. The general view of the mall on the brand in Jiangsu is "discussing the market, product development is not enough, the operator willing to become a small boss phenomenon, learning less, management tools and marketing is relatively backward, serious homogeneity competition." Water hibiscus "However, Jiangsu women did not go silent on this, they have been quietly cultivated. The past two years by leaps and bounds, but also shows the important message of industrial restructuring ... ..." Jiangsu Textile Industry Association, Xie Ming, Jiangsu women's wear has been Is very concerned about, she believes that Jiangsu women's more important change is that "they are no longer just doing products silently, the market, they looked up, participate in industry exchanges, in a brand new gesture to tell you that women's clothing is getting more The right to speak, Jiangsu is not only the province of strong clothing strength, fashion is also the place for development. In Nanjing's central mall, the reporter once again witnessed the "grass" into VOOUR GRASS to V? GRASS market charm, in the central shopping center V? GRASS (Jincao) the nationwide sales of the first counter, packed with selection Ladies and gentlemen, the manager is very proud of this: "The turnover of one of our stores sometimes amounts to the total amount of the previous group (the groups of different shopping centers by category and location, with a variable number of brands) Asked a few are trying on V? GRASS clothing ladies, they are not the first time to buy V? GRASS clothing, but every quarter to see what is suitable new products, because "V? GRASS fashionable Without publicity, color fashion is not gorgeous, just for working people. " No wonder Jinju stationed in the major shopping malls in the performance of most of the top three. If, on March 26, the "High-level Forum on the Response and Development Strategy of the Garment Industry in the New Situation" was held in Beijing on March 26, Mr. Wang Chih-kin, President of V? GRASS, "surprised" the industry, then a series of V? GRASS Including the launch of the market launch of the road to consumers V? GRASS have a deeper understanding of V? GRASS and Italy's cutting-edge designers also marks the V? GRASS embarked on an elegant first step towards the world. Tao Yumei has been very persistent in the innovation of Chinese clothing, and achieved good results. As one of the flagship products in 2009, Tao Yumei spring and summer improved cheongsam series, in the color fabric on the development and extension, the use of Gong forging, satin, cotton, linen, South Korea imports of chemical fiber fabrics, full color, flower patterns and diverse, Mature woman to add a bit cute and cute. Another main spring and summer series of buttercup silk (Hong Yun yarn) series has been favored by consumers. According to reports, the image of Tao Yumei shop is being renovated, and will soon meet with consumers to the world's largest worsted fabric manufacturer Jiangsu Sunshine Group as a solid backing, sunshine fashion main push new classic business men's, the market acceptance is very good. Women sunshine fashion is also commendable, the sunshine for urban business women to provide modern classic new business style clothing, highlighting the wearer in the simple taste, the simple design details to meet the performance of business women, social and leisure life is different Occasionally dressed needs. Red bean group belongs to the Di Philippine brand summer of 2009 as a retro futuristic as the main interpretation of a low-key perfect. San Dior store as its clothing maverick, modest price, avant-garde and unobtrusive design attracted a large number of academic consumers. Wuxi slave-oriented children located in the intellectual, has a group of loyal consumers. Budweiser is a young brand, mainly for 18 to 30-year-old fashion women, put on the market in 2005, has now come out of Jiangsu, north to Liaoning, south to Haikou, all over the country in 2008 sales revenue reached 80 million Yuan, toward 100 million yuan this year forward. Spring kapok "Now Jiangsu women, both stick to a unique style of the brand, but also large enterprises involved in positioning accurate and excellent quality of the brand, such as sun sunshine fashion and red bean Eddy. Overall, Jiangsu Women At present, not only the image logo upgrade, but also a qualitative leap in the concept of design and marketing services. Jiangsu women's brand has gradually formed its own style, of which there are less spring beauty sweet ladies; maverick leisure women; dignified virtuous to improve the Chinese women's clothing; charming charm of the women's fashion and so on. In business has made great progress. Saint? Dior to less ladies-based, positioned as casual fashion, the style is very clear. In the garment industry by the international financial crisis in 2008, Saint-Dior sales increased by 60% over 2007. Sun Bing, vice chairman and executive director of S? DEER International Enterprise Co., Ltd., believes that Saint-Dior has achieved such success. The persistence of style is one of the most important aspects. DeFeiDiO to single-season fashion products for four consecutive years in the summer with a unique choice of buttercup fabrics involved in the international fashion elements, the buttercup silk clothing more dynamic, resulting in excellent benefits. Winter is down to the main products to play, the main style of Europe and South Korea, from the concept of down, make more use of some details of changes, by consumers. Nanjing azalea Garments Co., Ltd. under the women's brand Kuiler locked young consumer layer, especially the 30-year-old female. Design close to the international trend, while the price is very "friendly people." Baifu Lun has been sweet, ladies and romantic as the main style, unique in Jiangsu women's. Wang Fu, chairman and general manager of Nanjing Bai Shi Ji Garments Co., Ltd., a company owned by 100 Fulun, is good at management and has unique market development. However, she believes that one of the key drivers is the rapid growth in the concept of the design team. Wang Zhiqin said that the reason V? GRASS has achieved today is to fully foster research and development aimed at the market, the attentive observation and feelings into the middle of the product to go; Second, have a group of partners with a common mission and vision; third is Always focus on one area of ​​focus. Tao Yu-mei of Chinese fashion innovation and perseverance, won the respect also won the market. According to Di Fei located in urban youth sportswear, clean lines, casual with beautiful, beautiful with cute. The Sunshine (sunshine fashion) to join, so that the level of women's business in Jiangsu solid promotion of a level. In addition to the design style gradually formed, the Jiangsu women's marketing also has its own characteristics. With many national brands to join the agent mode to achieve large-scale rapid expansion of different, many women in Jiangsu insist on direct brand model. San Dior almost all take the direct mode. In 1999, Saint-Dior out of the entire line has been stationed in nearly 50 stores, independent. After several years of self-development, in October 2006, San Dior once again stationed in the Nanjing Central Shopping Center. In 2007, it ranked third in the annual sales of women in the store floor. At present, Saint? Dior has gradually entered the Central Emporium in the country's 67 department store chain. V? GRASS take a self-employed way, quietly to annual sales of nearly yuan, currentlyJingcao already has nearly 200 terminal self-supporting network, coveringBeijing, Hebei, Henan, Shaanxi, Zhejiang, Shandong, Jiangsu , Anhui and other provinces and cities. In the face of the new economic situation, Wang Zhiqin said that Jincao Co., Ltd. has done a good job of five years of development planning and talent pooling measures and has formulated a detailed plan for brand promotion. It has also issued its determination to enter the key domestic markets in an all-round way. Insiders believe that Jiangsu women's insistence Direct business model is more practical, but not conducive to rapid expansion. Many well-known national brands are rapidly growing by relying on their rapid expansion in the early stages. They are now switching to direct-sales mode and restructuring after expansion. In addition, the support for women's wear in cities of Jiangsu and Nanjing is not as strong as the other well-developed provinces and cities in the garment industry. Such as Hangzhou People's Government for the support of the women's wear industry is very large, introduced a series of supportive measures and preferential policies. Encourage enterprises to strengthen cooperation with institutions of higher learning to promote the technological progress of women's enterprises; city budget to establish special funds for the development of women's clothing industry, to encourage guarantee agencies to serve women's enterprises; the establishment of women's industrial park and the characteristics of the street, establish the overall image of women in Hangzhou; encourage the media Create fashion channels and columns to create a good public opinion atmosphere. Of course, the main problem is its own, Jiangsu women's first pot of gold earned after the majority of the funds invested in manufacturing, building factories, building buildings, in brand building, especially the design content and terminal construction investment less , Conservative thinking, making the development of women's clothing in Jiangsu is slow .Some of those who are optimistic about the brand that year, has now no sound gradually ", the insiders deeply regrettable, but she optimistic about the current development trend of women's clothing in Jiangsu, that" Jiangsu Women Hope to become Shenzhen Women, Hangzhou Women, the country has a well-known regional brand. " After an objective analysis of the development status of women's wear in Jiangsu Province, Xie Ming pointed out: "The foundation of Jiangsu's women's wear industry is very good. Nowadays, brand awareness is generally enhanced, changing the marketing concept of selling clothes in the past, introducing more design elements and improving the design content I believe that with the government giving more attention and support, Jiangsu Women will do better and more beautiful.