Regarding whether the aluminum alloy door and window industry has reached the ice age, many people in the aluminum alloy doors and windows industry have a skeptical attitude, but one thing is unquestionable. The business of aluminum alloy doors and windows is getting worse and worse, and aluminum alloy doors and windows manufacturers should How to develop is good? Yihe doors and windows Xiaobian believes that the key is to look at the marketing methods of aluminum alloy doors and windows manufacturers.
1, product marketing
The core competitiveness of aluminum alloy door and window manufacturers is comparative. Compared with the peers, it can solve the problem that the better aluminum alloy door and window manufacturers in the same industry can't solve, which is the core competitiveness. For example, the problem of formaldehyde emission in aluminum alloy doors and windows, which aluminum alloy door and window manufacturers really achieve near zero formaldehyde release, the price of doors and windows is maintained at an appropriate level, and willing to accept more stringent third-party aluminum alloy doors and windows that consumers trust. Product testing has created a safety door and window that is far higher than the national standard, and at the same time mastered the development of core competitiveness.
2. Consumer demand
Most of the successful aluminum alloy door and window manufacturers are in the second realm of marketing, that is, the sensitivity to the psychological changes of consumers is accurate, and the control of aluminum alloy doors and windows sales channels has an advantage, so that their doors and windows products are smooth. Land sales can also be profitable in the market. Many mature aluminum alloy doors and windows brands have been deeply ploughed by the market for many years, and they have a fixed fan consumer group; some new aluminum alloy door and window manufacturers have correctly predicted the psychological changes of consumers, and have seen the new door and window market space, and developed The new marketable door and window products can also stand on the aluminum alloy door and window market.
3. Selling products
The door and window industry is called small and scattered. Follow the trend, follow the trend, there is no idea, and there are many manufacturers of aluminum alloy doors and windows that are not adhered to. These aluminum alloy door and window manufacturers often get the benefits of survival because of the characteristics of the industry, and sometimes survive. not bad. However, in the long run, such manufacturers of aluminum alloy doors and windows with flow-by-flow type can survive in the door and window industry. Once the door and window industry is in a downturn, they are often directly hit.
Small aluminum alloy door and window manufacturers can only find ways to sell, and try to achieve regional competitive advantages in certain areas. After all, China's geographical sector is vast, and it is difficult for aluminum alloy door and window manufacturers to cover all areas. In particular, many door and window product categories cannot be mass-produced, making it even more difficult for this type of small aluminum that has advantages in certain regions. Alloy door and window manufacturers constitute a substantial threat. Small and beautiful aluminum alloy door and window manufacturers, in a certain area, become a core competitiveness of aluminum alloy doors and windows manufacturers, is the way out for this type of small door and window manufacturers. In the more developed areas of the economy, relying on the traditional business model, it is only following the road opened by large door and window manufacturers, relying on price wars, relying on money collection, relying on the small door and window manufacturers to wipe the ball, relying on the bitter and hard-working aluminum alloy door and window manufacturers, It is getting harder. Miracles don't happen unless the transformation is upgraded to the second level of marketing.
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