Putting on the smart body, PowearIn wants to be the right opener for clothing upgrades.

When we have more and more electronic products and smart wearable devices, a series of problems such as storage and charging will follow. Now, the smart jacket of PowearIn can help you solve it in one stop.

Overcoming "upgrade plus code" with three core function points

PowearIn's brand philosophy is to provide an upgrade solution for modular smart clothing, which currently has three core functions.

First of all, it is a movable storage space. PowearIn makes it a good partner for business travel by distributing and rebuilding the storage space; there are 12 exclusive storage spaces on the clothes, with the mounting position of keys, eyes, signature pens, etc., and the mask can be integrated. , eye masks, headrests and other common equipment for travel, so that the personal belongings become no more messy; In addition, the LTS carrying system module of the clothes can easily support large-scale devices such as PAD and Kindle.

In terms of product details, PowearIn also has some surprises: LED brand name lights on the chest can change multiple colors, built-in chips for storing personal information, new friends can exchange electronic business cards as long as the phone is close to scanning; there are two on the coat The zippered design of the slanted zipper can solve the problem of wearing the hooded earphones when opened. In addition, the jacket itself is self-supporting and can be deformed into a satchel when it is taken off, which is convenient for storage...

Second, PowearIn wants to act as a battery nanny for smart electronic devices. CEO Zhu Heng believes that the main value of this product is to get rid of the existing charging equipment, but to find the most suitable way and scene for them. For example, there is a mobile power supply bag on the side of the PowearIn top. It uses a fire-retardant material and a waterproof zipper to store the charging device safely. At the same time, in order to match the handheld charging scene, a charging position is set in the hand-sleeve mezzanine.

In addition, PowearIn's miniaturized, ultra-thin wireless charging device is built into the pocket of your clothes so you can automatically recharge it by simply putting it in your pocket. It is understood that the jacket's built-in charging device can provide power for four to five electronic devices. The clothes have charging positions for VR and AR, smart watches, mobile phones and other devices. You can even use the pad pocket. The power sharing interface shares power to friends.

It is worth mentioning that you can use the PowearIn app to independently define and pre-allocate the power of the mobile power. You can lock an electronic device. When the power is limited, the other ports are automatically powered off to ensure the power of the priority device. Privileges, and this technology is now patented.

Finally, PowearIn wanted to implement a modular approach to the product. “Customers have different needs for functional apparel, so we standardized all interfaces at the beginning of the apparel design and tried to modularize all the functions so that customers could buy different modules and implement them by combining the modules. The need for personalized and differentiated clothing features.” Zhu Heng said that PowearIn has now developed a total of nine modules, previously priced between 20 and 40 dollars, plans to launch 20 modules by the end of this year. Partner Wang Zhong also added that this modular product idea is also to ensure product upgrade iterations and guide users to secondary consumption.

B-side and C-side mixed business model, PowearIn can cut into special industries in the future

In the business model, in addition to attracting C-end users with personalized needs, PowearIn can also help the traditional apparel industry to solve the market shrinkage and transformation difficulties. “PowearIn hopes to work with apparel brands to find more changes in the style of the clothing, while moving our smart modules to traditional clothing, providing it with intelligent , functional clothing upgrades.”

Zhu Heng also revealed that many special industries also expressed interest in PowearIn. For example, in the future, PowearIn can provide the medical industry with the monitoring of patients at any time through the core functions of its own storage and accompanying charging, or cut into the daily routine of airport ground staff. The work scene is medium.

It is understood that in June this year, PowearIn this shirt completed the crowdfunding plan of the overseas crowdfunding platform kickstarter, the customer order is more than 500 single, the average price of consumption is around 1250 (including clothes + any intelligent module), the product is expected this year In November, crowdfunding was launched in the country.

PowearIn's R&D team has two main players. CEO Zhu Heng and his partner Wang Zhong used to be university students. PowearIn is a product that has been polished for 10 months. It has obtained 4 utility models and 1 design. Patent, another 2 inventions and 5 utility models and 2 design patents are in the process of application, and intend to apply for 2 overseas patents.

It is reported that PowearIn is now seeking 2 million angel round financing, mainly for team building, product development and marketing.