Recently, when visiting the major clothing stores in the urban area, the reporter noticed that most of the summer clothes have increased their efforts to clear the clearance, and the summer clothing discount scene corresponds to the men's thin coat, long-sleeved shirt, windbreaker; The autumn clothes of various brands such as knitwear, straight pants and suits have been newly launched, and they are placed in the most obvious position in the store to attract customers.
The reporter visited and found that this year's transitional style of clothing sold in this summer and autumn alternate season is extremely hot. So what is the transition style clothing? That is to say, the thicker fabrics are used for summer styles, such as dresses made of organza fabrics and long-sleeved shirts made of chiffon fabrics, which are suitable for the current season. Mr. Deng, the manager of a clothing franchise store in the city, told the reporter that although there are not many listings of transitional styles every year, there are some needs, because they can fill the gap between the early autumn and the late autumn, so they are deeply received by consumers. The favor, especially this year, sales are very good, this time to buy, the price is moderate, the size is relatively complete.
It is worth mentioning that with the improvement of people's material and cultural living standards, their consumption concept has also undergone an unprecedented change. The existing ready-to-wear purchases are obviously unable to satisfy the “tick†dressing taste of consumers. The lack of the overall innovation ability of the apparel industry makes many people fall into the embarrassing situation of not having a size or fit when purchasing ready-to-wear clothes. This time is imminent, and the gradual improvement of consumers' aesthetic ability has made many people willing to pay for custom-made clothes. The demand for customized clothing that can highlight individual characteristics and style is even stronger.
The reporter randomly selected 10 citizens from the market and around the people to conduct a small survey. The results showed that 3 people think that custom clothing can better emphasize personal style and characteristics, and 4 people think that custom clothing is more fit. 3 people think that custom clothing is more high-end atmosphere. One of the consumers told reporters that her middle-aged body is getting fatter and the finished clothing in the mall is basically not worn. Buying clothes has become a problem that she can't do. Later, after a friend introduced, she found a studio dedicated to customizing clothes in the city, so she thought about customizing one to see how it works. This studio not only carefully measured the size of her, but also established a small customer file. There are personal size information, age, body characteristics, etc., to facilitate designers to design clothing. After more than half a month of waiting, the custom clothing was done. She was very fit and very satisfied after wearing it. Although it was expensive, it was excellent value for money. The friends around her asked her where the clothes were customized. She is not happy.
The reporter visited a large number of men's clothing franchise stores such as Tonggang Road and Erma Road in the city, and found that they were carrying out activities such as “Summer Clothing Discount Promotion and Autumn Clothing New Listingâ€. "Buy 800 yuan to send 250 yuan", "a 5 fold, two 4 fold" and other promotional price cards can be seen everywhere, some citizens are buying and trying on. A sales consultant from Bosideng Men's Counter told reporters that this year's men's fashion is a flower shirt with a jacket, simple and generous, clean and neat, yet calm and lively. For example, this slim black slinky trousers can be used with the overall effect of the flower shirt and jacket. At present, you can get 50% off and only need 288 yuan to buy it. It is recommended to match this elemental costume as much as possible. Choose plain, simple pants, or if there are too many overall highlights, it will look nondescript. Sales consultants also said that their brands are unique in style and style, and they offer discounts of 5 to 7 percent from time to time. Consumers can purchase high-quality and inexpensive products here. In addition, some citizens said that although it is cost-effective to buy clothes during the peak season, they still have to choose according to their own needs and rational consumption.
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