With the subversive changes in the market environment and business model of China's fashion industry, traditional brands can not meet the individual needs, the original designer brand has attracted attention, and the buyer boutique collection store model is generated and developed in this context. The person in charge of Tianhong Clothing City said that the popularity of the boutique collection store is actually a reflection of the new trend of consumption upgrade in the clothing market.
In fact, the aesthetic and shopping patterns of the Chinese have been changing. To continue a consumption, it is undoubtedly to seize the eyes of consumers and seize the hearts of consumers. The rapid development of the Internet model has had a huge impact on the operation of physical stores. The single clothing industry has lost in this powerful battle. Changshu Tianhong Clothing City stops to wait and see, what consumers need, what is it?
Consumers need more, a sense of belonging, a sense of experience, a feeling of being understood and respected.
The "buyers boutique collection store" was born in this "because of knowing, so innovative" mode. At the “Buy Boutique Collection Storeâ€, you can buy a variety of brands and products from all over the world. But it is by no means a big store. It has a clear tone and a clear-cut style. It has its own ideas and controls its own soul. Some of these brands go to Europe and South Korea and buy them from the fashion week and the brand launch conference. Some of them are connected with independent designers and designers at home and abroad. They respect the artistic and natural form and are 100% original design. Come.
Since the creation of the “European Korean Pavilion·Buyers Boutique Collection Store†on the 4th floor of Tianhong Garment City, it has always been based on “Original Design†and “European Korean Original Orderâ€, which has attracted a large number of purchase wholesalers. The “buy shop†here has a clear style, with Europe and South Korea as the main position, and the purchase channel is very transparent, and it has truly made direct purchases in Europe, South Korea and Hong Kong. Here, the quality of the clothing is also extremely demanding, and the tiny details can not be used. The fine workmanship and the fabrics of the superior materials are comparable to the high-end dignified Chinese clothes. What is even more exciting is that it does not have the high price of big-name brands, and often the same fabrics, crafts, and layouts are several times lower than the big brands in the market.
On the 4th floor of Tianhong Garment City, the “European Korean Pavilion·Buyers Boutique Collection Store†was created, not only to gather ideas, but also to make clothing more comfortable, but also to facilitate consumers and increase their sense of experience.
It is understood that there are hundreds of shops on the fourth floor of Changshu Tianhong Garment City, which gathers well-known European and Korean brands of original women's wholesale merchants, direct shipments from South Korea, Hong Kong and Shenzhen, and new European/Han original singles on Wednesdays and Saturdays. Fashion personality of all ages women's needs.
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