During the ISPO BEIJING 2017, the GORE-TEX(R) brand is guided by technology and shows the future development of outdoor sports technology through the display of products and technology. And with you to witness the ultimate performance and superior experience brought by Gore's continuous innovation and breakthrough in outdoor technology for 40 years. Zhang Jingwei, Marketing Director of Gore Textiles China, elaborated on the development direction of GORE-TEX(R) brand from different angles.
1. New technology
GORE-TEX(R) brand company always insists on producing the most professional outdoor fabrics, and uses the best fabrics to bring the most comfortable wearing experience to customers. The overall corporate strategy of GORE-TEX(R) brand company puts the development of new technologies In a very important position. In 2017, it launched the active fabric of SHAKEDRYTM technology, which is the most breathable film material ever developed by the GORE-TEX(R) brand. Suitable for outdoor sports such as cycling and running.
In addition to the latest SHAKEDRYTM product technology, the GORE-TEX(R) brand at the ISPO showcases the GOREC-KNITTM lining for long-lasting waterproof, breathable and windproof, completely windproof, highly breathable GORE® WINDSTOPPER® fabric, and for Advanced outdoor clothing technology such as GORE-TEX®PRO for extreme outdoor sports.
In the future, the GORE-TEX(R) brand will continue to accelerate the development of new technologies, which is one of the important reasons to maintain our leading position in the industry.
2. Outdoor Pioneer Camp
Once launched, the Outdoor Pioneer Camp project received extensive response and attention from outdoor enthusiasts and professional gamers. The instructors taught the vast outdoor enthusiasts through pioneering open classes and instructor views. After more than two years of precipitation, 2016 Pioneer Camp has helped outdoor enthusiasts to improve their outdoor technology and outdoor knowledge through the power of the brand and the active promotion of the vast outdoor elites, and through collective efforts to make China's outdoor sports culture more effective. With the purpose of good delivery and sharing, the instructors of the outdoor pioneer camp will sort out the rich travel experience and related courseware, and release the collective crystal "Outdoor Cheats". The birth of "Outdoor Cheats" not only provides a free channel for many outdoor enthusiasts to obtain outdoor professional guidance, but also makes active efforts to better convey and share China's outdoor sports culture. In 2017, we will also increase the blessing of the Pioneer Camp. Through online and offline linkage, the correct outdoor concept and outdoor spirit will be better transmitted and shared.
Outdoor Pioneer Camp expects more outdoor enthusiasts and professional players to join, and hopes that every outdoor person will grow together and be happy together in the Gore Pioneer Camp.
3. Brand awareness
The GORE-TEX(R) brand has gained high reputation and recognition in the core outdoor crowd. The next step is to further enhance the brand awareness of the GORE-TEX(R) brand among the masses, and to activate Dou Yu as the spokesperson. I also want to express the concept of the GORE-TEX(R) brand through Dou's sunshine and active lifestyle. Last year, Dou Hao successfully completed the latest challenge of his "Climbing the Endless" series of activities - summit in Africa巅乞力马扎罗. This year, he plans to complete, and the GORE-TEX(R) brand will also be supported.
4. Environmental protection
Always adhere to the highest standards of business ethics and be committed to social responsibility, committed to meeting or exceeding the regulatory standards for health, safety and the environment, as well as the relevant standards that we proactively adopt. Proper and reliable science and technology, product life cycle assessment and durability are important cornerstones of our environmental work. Working with the international environmental group Greenpeace to promote new technologies in the outdoor industry, the GORE-TEX(R) brand promises to phase out harmful perfluorinated compounds (PFCs) in the production chain by the end of 2023.
5. Industrial responsibility
Whether it is new technology, outdoor business school, GOER-TEX (R) brand is to use the experience to spread the charm and fun of outdoor sports to the public. We hope to bring the concept of actively experiencing outdoor life to China and bring it to Chinese outdoor enthusiasts to make due efforts to promote the development of outdoor sports in China. The continuous award of special contribution also represents the recognition of the GORE-TEX(R) brand by both industry and outdoor enthusiasts. In the future, the GORE-TEX(R) brand will continue to promote the development of the Chinese outdoor sports market and help sports enthusiasts meet their own limits.
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