March 19, 2017, Bosideng men's '2017 autumn and winter new conference' was held in Changshu International Expo Center. The conference, a comprehensive display of Bosideng Men simple, stylish, high-quality series of products. To cost-effective as the future development of philosophy, pay more attention to the "healthy and comfortable" life functionality, while passing Bosideng men in the new consumption situation abide by the Seiko Road, uphold the brand Chu Xin, and constantly improve their own value breakthrough, the brand value of remodeling . In the new era of consumption, the men's clothing market has transformed itself from an original manufacturing-centered manufacturing era into an era driven by fashion-quality-oriented brands. As a result, consumers and their behavior patterns have also undergone fundamental changes. Faced with the challenges of the market environment, Bosideng men's clothing has always been adhering to the brand heart, continue to tap consumer demand, and constantly accelerate the channel upgrade, seize the opportunities, grasp the turning point, to find a breakthrough point, redefine the "good shape" Value proposition, promote the terminal image of an overall upgrade, in the brand, product, space and other aspects, the integration of international trends, based on the domestic market, while bringing Chinese consumers a more global perspective of men's clothing and fashion information. This 2017 autumn and winter new conference theme is "condensation knot", meaning the birth of hope, cohesion, but also reflects the Bosideng men's unbreakable teamwork and cohesion change confidence and determination! "Craftsmanship" in the moment caused a strong resonance, Bosideng men's team responsible for the brand mission, it is also in such a spirit constantly thinking independently, they do not blindly expand, but focus on the clothing itself, continue to promote "light Business men's life, "the product concept, research in the continuous use of" heart "to create. Mr. Gao Xiaodong, Bosideng Group Vice President and Chairman of Bosideng Men's Wear, said: "The spirit of artisans molded the brand culture. This is a brand's soft power. However, to create a good brand culture, we must work harder, fight ' Down ". Products displayed at the new conference also confirmed the words of Mr. Gao Xiaodong. No matter from the quality, style, or series division, you can see Bosideng men's team's intentions. Four different series of 'Delicate Business, Fashion Business, Urban Light Campaign, Urban Lifestyle' represent four different life scenes, adding a fashionable element to the stylish, fit-fit version of the atmosphere and highlighting the product life Functional innovation: lightweight, sporty, comfortable stretch suits, knit "0" binding sportswear, four-legged casual slacks, double-breasted down apparel, self-heating innovations, Performance of the most incisive. In the fabric research by adding machine washable cashmere high-end fabrics, suits for the formal cashmere blended fabrics, reflective particles for the jacket and composite functional fabrics. In clothing details, there are many innovative initiatives, such as: built-in function thermometer, non-slip waist, headphone jack, etc., combined with the research and utilization of functional fabrics, so that each piece of clothing are unique. 2017 is Bosideng brand through the 40th year, 40 years of hardships and created the Bosideng brand brilliant. Mr. Gao Xiaodong said that Bosideng men's clothing, as the core business of the Group's four seasons, undertakes the strategic deployment of the Group, clarifies the brand positioning, insists on independent research and design, conducts deep channels, makes fine products, standardizes the operation and management of terminals, bases itself on the Yangtze River Delta, Market, enhance market share and brand influence, steady development in the fierce menswear market, uphold the original mind, with continuous innovation and innovation as the driving force to product quality as the basis for teamwork, the Bosideng men's wear into a 'light Business Men's fashion 'standard!
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