Shanghai Henglong Plaza Shopping Mall Trussardi Concept Store

In order to consolidate its position in the Chinese market, the Trussardi Group opened a new concept store on the third floor of the famous Shanghai shopping mall, Plaza 66.

The interior of the new store blends classic and modern styles and exudes brand appeal. The in-store design incorporates traditional elements into Italian brass and marble. Among the finest materials on the doorknobs and various accessories are the emblems of the spirit dogs that symbolize the history of the brand, highlighting the brand's unique design philosophy.

The interior is decorated with natural materials and warm colors. In addition, it adds a touch of gold, which seems to reproduce the exceptional craftsmanship of the Italian masters of the 1960s and 1970s. The store uses this elegant and modern design method to highlight the essence of the brand and continue the long tradition of the brand. The Trussardi boutique is located in the most prestigious shopping mall in Shanghai's bustling commercial port. It sells Trussardi men's and women's clothing and accessories, including Lovy bags, as well as a series of authorized products such as glasses and perfume.

The boutique concept store is the first store in China to display the all-new Lovy bags, symbolizing that Trussardi's expansion strategy in the Chinese market has entered a new phase. The landmark opening of Trussardi in Shanghai’s Plaza 66 shows the brand’s confidence in the Chinese market after successfully repositioning its global brand.

Address: Shop 313, Shanghai Hang Lung Plaza, 1266 Nanjing West Road, Shanghai, China.