In the first half of 2017, the apparel industry has shown signs of recovery. Li Ning's revenue and net income have doubled, and high-end females have adopted Ge Lisi as a model. The performance is in line with expectations. What will happen to China's textile and clothing industry in the first half of 2017? In the second half of 2017, China's men's and women's wear and baby's pregnant and children's wear will rise well? Xie Fangming, secretary-general of the China Textile Entrepreneurs Association, accepted an exclusive interview with China Garment Network at the “2017 China Fashion Industry Development Summit Forum†to answer questions for everyone.
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Q: China Garment Network
A: Xie Fangming, Secretary-General of China Textile Entrepreneurs Association
Q: The first half of 2017 has passed. Based on the "One Belt and One Road" strategy, how does China's textile and clothing industry perform? (Textile and garment industry export data, clothing retail data, etc.)
A: From January to June 2017, China’s textile and apparel exports were US$124.53 billion, up 2.16% year-on-year, of which textile exports were US$53.12 billion, up 3.13% year-on-year, and exports of apparel and accessories were US$70.933 billion, up 1.44 over the same period of the previous year. %, for the fourth consecutive month, exports showed a positive trend of steady recovery.
In the first half of 2017, the nation’s per capita clothing consumer spending was 668 yuan, an increase of 2.4%, accounting for 7.6% of per capita consumer spending (average consumption expenditure per capita of the country’s residents was 8,834 yuan; after deducting price factors, the actual increase was 6.1%, and per capita consumption expenditure of urban residents was 11,931 yuan. Growth of 5.7%, per capita consumption expenditure of rural residents 5,174 yuan, an increase of 7.0%)
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Q: What changes have taken place in the textile and garment industry since 2016?
A: The online and offline markets are more closely integrated. The consumer market is changing to be customized, personalized, and diversified.
Q: In the second half of 2017, which of China's men's, women's, and baby's children's clothes will benefit from good growth?
A: With the upgrading of consumption and the policy of “winning two childrenâ€, children's clothing will have a larger market space in the second half of 2017.
Q: Clothing companies compete for the market, but some quality inspections do not pass. What do you think of this?
A: The quality assurance of garment companies does not pass. The first reason is that the understanding of the standards is not clear. One is the European certification system, the other is the US certification system, and the Japanese certification system. China is the European standard system. , European inspection may not be in line with Japan's inspection, and China's standard system is still relatively backward. In addition, many companies do not establish a complete detection mechanism and standard testing laboratories, such as the detection of formaldehyde content, so there is a problem of quality detection lag . In the procurement of raw materials is also entrenched, the pursuit of low prices lead to the procurement of poor quality and even unqualified raw materials.
To do a good job of quality, the state must do a good job of publicity. We hold regular meetings from time to time to allow companies to understand the standards. The other is to help companies set up their own quality inspection systems, from raw materials to inspections, from the production process to inspections, from garments to inspections, and from storage to inspection.
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Q: In your opinion, in the textile and clothing industry, how long will it take for the unique fashion brand with Chinese characteristics to deliver a “Chinese fashion brand†business card to the international fashion stage?
A: China's original brands are relatively few, lack of innovation, it takes about 10 years to successfully create a "Chinese fashion brand" business card. This requires not only the support of national policies, but also the cooperation of enterprises. All fashion industry professionals are required. Work together.
In the second half of 2017, men's wear and high-end women's wear in China's textile and clothing industry will continue to recover. With the benefit of the second-child policy, children's wear will show good growth.
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