Analysis of the operation of textile and apparel professional market in the first half of the year: strengthening awareness of risk resistance

From January to June 2017, the total turnover of 46 professional markets monitored by the circulation branch was 478.81 billion yuan. Among them, the total turnover of 41 comparable sample markets reached 4,513.80 billion yuan, an increase of 5.16%.

I. Overall operation of the professional market from January to June 2017

From January to June 2017, the total turnover of 46 key monitoring markets was 478.810 billion yuan. Among them, the total turnover of 41 comparable sample markets reached 4,513.80 billion yuan, an increase of 5.16%. Among the 41 markets, the turnover of 25 markets increased year-on-year, with an average increase of 8.44%; the turnover of 13 markets decreased year-on-year, with an average decrease of 14.07%; the turnover of the three markets was the same as that of the same period last year.

(I) Analysis of market operation efficiency

From the perspective of market operation efficiency, the average operating efficiency of 41 comparable sample markets in January-June was 43629.68 yuan / square meter (annualized), an increase of 5.16%; the average retail efficiency was 3,384,400 yuan / shop (annualized), down 0.10 year-on-year. %.

(II) Analysis of market regional structure

From the perspective of regional structure, in the 46 key monitoring markets from January to June, the turnover of professional markets in the eastern region was 407.596 billion yuan, accounting for 85.12% of the total turnover of the professional market; the turnover of professional markets in the central region was 49.150 billion yuan. The total turnover of the professional market was 10.27%; the turnover of the professional market in the western region was 22.064 billion yuan, accounting for 4.61% of the total turnover of the professional market.

In the 41 comparable sample markets, the turnover of professional market in the eastern region was 398.966 billion yuan, up 7.36% year-on-year; the turnover in the professional market in the central region was 30.35 billion yuan, up 5.00% year-on-year; the turnover in the professional market in the western region was 22.064 billion yuan. , a year-on-year decrease of 23.17%.

(III) Analysis of circulation hierarchy structure

From the perspective of circulation level, the 46 key monitoring markets include 28 specialized markets for production and 18 specialized markets for sales. From January to June 2017, the turnover of 28 production-type markets was 403.943 billion yuan, and the turnover of 18 sales-type markets was 74.867 billion yuan.

In the 41 comparable sample markets, the turnover of the production-type market was 379.313 billion yuan, an increase of 7.76% year-on-year; the turnover of the sales-type market was 72.067 billion yuan, down 6.68% year-on-year.

Second, the new professional market analysis from January to June 2017

According to the statistics of the circulation branch, 16 new textile and apparel professional markets were added from January to June 2017. The total investment in the newly added professional market was 39.788 billion yuan; the total new construction market area was 57.872 million square meters. Among them, there are 5 new construction markets, with a newly-invested market investment of 10.428 billion yuan and a construction area of ​​1,430,500 square meters. There are 11 newly opened markets, with a newly opened market investment of 29.36 billion yuan and a construction area of ​​4,365,700 square meters.

(1) Analysis of investment costs

From January to June 2017, the average investment cost (increase in unit building area) of the newly added textile and apparel professional market was 6,875.17 yuan / square meter. Among them, the investment cost of the new market in the eastern region is 6707.47 yuan / square meter, the central region is 7662.15 yuan / square meter, and the western region is 6967.74 yuan / square meter.

(II) Analysis of regional indicators

From the perspective of regional structure, there were 11 new textile and apparel professional markets in the eastern region from January to June this year. The newly added market investment amounted to 29.808 billion yuan, accounting for 74.92% of the newly added market investment in the country. The newly added market construction area was 44.4 million square meters. Rice accounted for 76.79% of the total new market in the country; 2 new markets in the central region, with an investment of 5.8 billion yuan; and 3 new markets in the western region with an investment of 4.18 billion yuan.

Third, the first half of 2017 highlight data analysis

(1) The speed of response to the professional market is increased, and the awareness of risk prevention is strengthened.

Combined with the circulation of the branch to monitor the continuous data, it is not difficult to find that from January to June 2017, the professional market was affected by various objective factors such as the Spring Festival holiday, the high temperature and rainstorm abnormal weather, and the 618 E-commerce promotion. Reduce the situation. Despite this, from January to June, 41 comparable sample market turnover remained at a 5.16% year-on-year increase. It can be seen that in the face of operational difficulties, the professional market can adjust the rhythm and conversion strategy in time to ensure the overall smooth operation of the market; the market response speed, resilience and anti-risk awareness of the professional market are enhanced.

(II) The market momentum of the production area continues to be strong

In recent years, the production market has gradually transformed from a large-scale spot wholesale sales model to a small-volume, multi-batch wholesale sales model, and the reaction speed of the production and sales process has been improved, thereby improving the efficiency of the industrial chain; January-June 2017 The turnover of the key-monitoring market reached 379.313 billion yuan, an increase of 7.76% over the same period of last year. The growth rate of the production-type market maintained a relatively strong growth.

(3) Professional market investment returns to rationality

In terms of the number of new markets, 34 new markets were added in the first half of 2013, 31 new markets in the first half of 2014, 20 new markets in the first half of 2015, 22 new markets in the first half of 2016, and the first half of 2017. 16 new markets were added. From the continuous data of the last five years, the number of new markets has decreased significantly. The residual temperature generated by the overheated investment in the professional market in the previous stage is gradually fading, and the number of newly started and newly opened markets has returned to the rational range.

(4) The new market is dominated by the industry-based market

In the new market in the first half of 2017, the proportion of new markets targeting industrial undertakings is large. On the one hand, in order to better undertake the return of merchants and labor brought by the transfer of textile and garment industry in the eastern coastal areas, the number of newly started and newly opened textile and apparel professional markets in the western and central regions has increased significantly. On the other hand, in order to undertake the overseas migration of major clothing professional market circles in Beijing, there are a large number of newly opened professional markets in Hebei and Tianjin, and the business circle has been gradually reorganized, relocated and undertaken.


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