"Good day, source, origin, spit new, and up to the world." This is the motto of Edmond Tao Yunnan general manager Tao Changshun. He said that these idioms have been influencing him all the time because he is the principle of his own life. He also hopes that his family will benefit from it and will treat their work, partners and family with the idea that love is always there. The following Xiaobian referred to as "E", Tao Changshun referred to as "T" E: Taozong, hello, thank you for taking the time to accept our interview, first of all, please share with us about the origin of this circle with the apparel industry . T: As the saying goes: Men afraid to choose the wrong line, women afraid to marry the wrong man. From operating the women's clothing industry to now taking root in the Men's clothing industry in Edoardo, I firmly believe that the industry I choose is right because the apparel market is always full of energy. Eden from the midway, now back to the big family in Edoardo Yunnan, is the return to origin, is also a new starting point, no matter how arduous work, I will be brave, never flinch, the Adenburg brand in Yunnan The development of the region is even better and it will live up to the expectations of headquarters and Yunnan Chen. E: May I ask what kind of opportunity you have met Edenborg and why Edenborg will be chosen before many opportunities? T: The first contact with the British wind clothing because my wife work in Burberry, long-term monasteries, so I love the British style of clothing is quite beloved style, but also later laid the foundation for my work at Edenburg. Speaking of the acquaintance with the Aden Fort, the most grateful to the two important people - Yunnan branch of the total and Duan Huidong, they are excellent business partners, so in a snap in 2013 into the Aden Fort, for the company and themselves The future together side by side, work together. Of course, the choice of entering Edoardo is also because people are right, things will be done. Earlier, I had some contacts with Chen, chief of Eden Fort Yunnan, and other colleagues. They dared to think courageously and seriously. , Like a big family team, these are the most impressed me; people right, is to find a suitable platform, Aden Fort is very representative of the Chinese men's brand, a clear brand positioning, distinctive clothing features , Will not be too homogeneous with other men's brand, so I am impeccable for the brand and products of the Eden, if you open my wardrobe, you will find most of them are Adenburg clothes. E: What is the overall market situation of Adenburg in the Yunnan region? Where do you think the advantages of the brand? T: In recent years, the market downturn, many competitors are signs of a gradual recession, but Aden Fort has been in the economic war to stabilize the pace, so amazing really makes me feel relieved about the advantages of the brand , I have to answer the previous question, here will not repeat. In the current Yunnan Province, Min school clothing, the brand and Lee Lang Lang is relatively good sales performance of men's brand, we also strive to be in the shortest possible time with them one-third of the world. E: In response to the fierce market competition in the menswear industry in recent years, what do you think is the response to our brand? Are there any strategies to share with our families? T: My response is very simple, that is, good service, customer satisfaction is the fundamental to everything, while the shop management to use direct sales stores as a "test field" or "Whampoa Military Academy." "Experimental field" is a good model extracted to share with customers in Yunnan Province, so that everyone in a better mode of development; "Whampoa Military Academy" is the use of direct sales stores to train more talents, so that these people can serve both Direct operating system, but also can serve to join the system, when customers have all kinds of needs, we have more professional, combat experienced people to help them. E: In the Yunnan region, what do you do for the promotion of the Adenberg brand every day? Can you share it with your family? T: I think the first is to make good use of the existing promotion channels. The store is the core part of branding. The first step is to focus on the overall image of the store. The image of the store in JiDE is already the majority in Yunnan , The next is to do all the updates and reunification of the store, so that all the consumers into the store in Aden can feel the strong home culture of Aden Fort, while recognizing Aiden is a British noble men's fashion Brand. E: Entrepreneurial success, the team is the most important, there are effective constraints and incentives in the management team approach, please share with us, for the "family culture", how do you understand and how to implement the team ? T: In management, I have always been based on the concept of "people do not suspect, do not doubt the employers." One thing I decided to give you is to believe you can do it well. The "home culture" of Aidengbao is also reflected in the word "trust". To ensure unconditional trust among every member of the team, we all celebrate when we are victorious. When backward, we are desperate to death. When dealing with family issues, my wife and I will unconditionally believe in and respect each other's decision. To achieve the same absolute trust as family members is the key to a team's growth and development. E: The success of the business will inevitably take less time to care for the family. How do you coordinate work and family in your usual life? T: To work well and spend more time on the job is unavoidable, so I usually have less time to take care of my family, but I have a principle that no matter how busy, those who are more important to their families, I will certainly take the initiative to allocate time to accompany them, such as the son of kindergarten on the first day, working hard I will also be free time to go through the critical moment of his growth. Understanding is mutual, precisely because I take the initiative to take care of the feelings of the family, so when I am busy with work, they also understand and understand me. E: I have been working in Eden for many years and have not been particularly memorable and impressed with the brand. T: In the past few years in Edenberg, this extended family has given me too much to move and delight. Apart from solidarity and support from family members, every colleague is not afraid of difficulties and regrets. I am deeply impressed. At the same time there is always a very important idea in the culture of Yunnan Province of Aden Fort that you should pay attention to the details of the work, and the best person to do this is the CEO Chen. Once the shop is preparing for an event, we are busy in full swing, Chen personally come to help everyone, took a rag to rub the corner of the window are clean, then gave me Impressed, President Chen is such a detail-oriented and lead by example, but also affect every family here. E: What is your plan for 2017? T: 2017 is a new beginning, down to earth, step by step, it is necessary to make a concrete work plan. Mainly divided into two points, one is to vigorously develop direct sales, the current share of franchise share than direct, then we want to do two legs to walk, the two flat. Franchise should make every local market thoroughly, direct business not only to make the area thoroughly, but also increase the scale of the store to increase the size of two to three times, single store performance to be doubled; second is to strengthen internal management , Thoroughly standardize the company to do management, thoroughly management.
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