Gap X POP KIT One Stop Shopping New Experience Opens New Color Play

Shanghai, China, March 8, 2018? American casual apparel brand Gap is committed to enhancing customers' shopping experience, boldly transforming traditional stores, and working with POP KIT, a professional Hollywood make-up brand in the United States, from March 8th to June. On the 7th, the first pop-up store of China's POP KIT was established at Gap's flagship store at 863 West Nanjing Road and the flagship store at Shanghai Hong Kong Plaza. In order to advance momentum, on the 8th of March, Gap and POP KIT jointly presented a colorful fashion feast, inviting new actress Qu Jingjing, famous beauty expert Wang Yitong and fashionistas to pre-empt Gap spring new products and POP KIT customization. Makeup, bright and cheerful color pants series with stylish personality makeup, colliding with a new spring fashion!

Gap x POP KIT for the first time "to meet" liberates your nature with color

Since its inception, Gap has been known to the world with its cool, casual and stylish American style, emphasizing the integration of different categories and different styles. This coincides with the concept of POP KIT. POP KIT looks for uniqueness in the publicity of publicity, and pursues everyone's qualities in commonness. It does not need to cater to the public. It only needs to be simple. This is also the reason why POP KIT started under the GAP line. Makeup and costumes, two fashionable elements that have never been sold together, collide with each other to spark an unprecedented spark. When the POP KIT's gorgeous makeup meets Gap's American style, it is increasingly delivering increasingly powerful fashion compatibility.

POP KIT advocates the brand concept of true self and light pleasure, which is in full agreement with Gap's attitude of customer first and loyalty to self. Gap China Vice President of Marketing, Digital and Customer Relationship Management Marina Yoakum (Vice President, Marketing, Digital & CRM, Gap Inc. in Greater China) believes that the cross-border cooperation not only displays the brand's latest products, but also brings the frontier and convenient Modern shopping methods, through the cross-border cooperation of the pop-up store (Pop-up Store), to help consumers enjoy personal style. Sarah Uslan (POP KIT Founder), the founder of POP KIT and a famous Hollywood make-up artist, said that she is honored to be the first store in China to be resident in Gap, sharing their products and ideas, creating a more convenient shopping experience and communicating The product's heart, quality and love.

In the March 8th event, Gap and POP KIT not only invited stylists and makeup artists, but also had color matching teachers on the spot to jointly create stylish styles and find the most suitable colors for consumers through color testing. In the dreary style of black and white gray, Gap color pants series collision POP KIT practical makeup, unlock the most suitable for your color scheme, match different personality match, different occasions, anytime, anywhere to wear color!

POP KIT Makeup Items Recommended:

A multi-purpose use to open a new game of beauty

POP KIT promotes a variety of professional color cosmetics products in order to promote the true personality of the brand. POP KIT steals mascara, a very fine brush head, and a normal brush head. The fine brush head can also be used for brows to create a clear "wild eyebrow" while brushing the eyelashes. In addition to the normal eye shadow use method in the POP KIT mirror, the upper left corner can be used for highlights. Bright face of the nose, apple muscle, forehead, the lower right corner can be used instead of eyeliner; POP KIT desire fairyland lipstick, a multi-purpose, lip makeup, blush, a whole get. Let POP KIT become your new and sweet girlfriends' beauty, always showing the most beautiful ones! Enjoy POP and enjoy yourself.

brand introduction:

About POP KIT

POP KIT is a make-up revolution for women from all over the world. POP KIT proposes that women's beauty is not only external, but also self-confidence and sunshine. We encourage each woman to create her own makeup and show her unique charm. This advocating true brand personality makes POP KIT yours

Intimate beauty makeup new girlfriend, let you always show the most beautiful yourself! In addition, purchase any one POP KIT item during the event and send a new mask. The purchase amount exceeds 300 gift POP KIT cosmetic bags, and more preferential gifts are waiting for you to purchase.

About POP KIT

We think a woman should wear her makeup, not the other way around. As well as making you feel great,we believe makeup stand enhance your own unique beauty and personality-not hide it.Just like the dearest friend who stands by you and knows You better than anyone else, your beloved POP KIT is the key to unleash the joy of fuss-free beauty. Compact and chic, this thoughtfully curated multi-tasking essential makeup collection is your everyday companion.