In this year's China Underwear Brand Culture Week, the “Designer Salon†and “2019 Trends Release Zone†hosted by the China Underwear Brand Culture Week Organizing Committee and the Shenzhen Underwear Organizing Committee and hosted by the UD Design Training Society, And the "Original Design Zone", showing the world the unique charm of Chinese underwear fashion and popular design, is one of the favorite places to be strolled by underwear designers.
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Wang Qian, founder of the UD Design Training Institute, said that the original intention of hosting the event was: “Underwear design is the soul of underwear. Nowadays people pay more and more attention to the quality of life, and pursue the design sense, making the design of underwear more important. Prominently, brand owners have begun to exert their efforts, from simple product imitation to deep brand positioning, hoping to reshape the mental model of consumers under this positioning through brand style, which is not only reflected in the brand's transformation of design, even OEM. /ODM manufacturers have also begun to join the looting battle, and some industrial clusters have a lack of design talents. We hope to show the world the potential of Chinese underwear design and show the strength of original underwear design by using the industry's largest display platform such as Shenzhen Underwear Exhibition. To build a community platform for effective communication and mutual learning for designers, to solve the problems faced by underwear designers in work and study. According to the needs of designers, we designed designer salons, original designs and popular trends. Link to the underwear designer."
Designer salon
“2018 China Underwear Culture Week and China (Shenzhen) International Brand Underwear Exhibition Trends Designer Salon†was jointly organized by China Underwear Culture Week, China (Shenzhen) International Brand Underwear Exhibition and UD Design Training Institute.
The two-day designer salon has designers from Shenzhen, Guangzhou, Shanghai, Yiwu, Xiamen and other companies/brands covering underwear, large underwear, accessories and other fields. The number of reception designers is nearly one hundred. Sharon invited Uta Witting, Senior Vice President of Design and Product Development of Hong Kong Gaohua Group, Francisca, Fashion Editor of the famous underwear fashion magazine "INTIMA", Wu Jingqiao, Senior Underwear Designer, Design Manager of Taiwan Wacoal, and the head of Enli E-Commerce Operations Zijian, vice president of Shanghai Weibo Group, Liu Xiaoguang, etc., are well-known big coffees in the industry, sharing design history, designer deconstruction, fashion trends, e-commerce underwear development trends, and six Internet thinking ideas that designers must have.
In the interactive session of the salon, designers have discussed and communicated with the guests on various issues such as brand positioning and consumer purchase, Western brands rushing to the Chinese market, consumption habits of the East and West, and emerging consumerism, and communicated and sought through communication. Designing a unique insight into life and innovation as well as inspiration, bringing you thought and inspiration.
Uta Witting, senior vice president of design and product development at Gaohua Group in Hong Kong, said that the salon allowed her to see the changes in China's new era of underwear designers. In contrast, they are more adept at thinking, capturing, enriching ideas and being good at communication.
2019 Trend Zone
The first “Popular Trends Release Zone†also received much attention and received high praise.
The Organizing Committee collects the latest and hottest fabrics and accessories from nearly 100 surface accessories suppliers. It is organized and organized by Guangdong Textile Association, Shenzhen Underwear Association, Donghua University, Xi'an Textile Engineering College and Hong Kong Polytechnic University. Designers, forming a jury of fashion trends experts.
In response to the analysis of domestic market, trend forecasting and combing, we released the trend of 2019 underwear industry with the four themes of sports new vision, urban new life, muscle life and dream garden. At the same time, we selected more than a dozen face materials suppliers to display the theme. Underwear designers, buyers, purchases, etc. provide a new season of ideas, provide direction for manufacturers design and development, while increasing the exposure of surface accessories manufacturers.
Original design exhibition area
The “Original Design Pavilion†located in Hall 9 invites many well-known designers (studios) in the industry to settle in.
This exhibition invites Foshan Xiaoshe Supply Chain Management Co., Ltd., Yanbu Underwear Design Studio, Ruyi Underwear Integration Design, Mingyue Fashion, Shenzhen Yuhui Technology Co., Ltd., Yi Fan Creative Underwear Co., Ltd., Time Makeup, Paloma Casile, Qiao Ting Coco and many other designer brands and designers showcase the charm of underwear design with different styles, different shades and different interpretation techniques through various forms such as art window, single product display and scene display, showing the strength of new underwear design and Concepts to jointly reveal new trends in the future.
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