I swear: "Insist on originality, benign competition, friendly coexistence, mutual assistance and exchanges." On March 25, 2021 Haining China Original Design Week launching ceremony, Zhang Yueming, vice chairman of China Leather Association and chairman of Haining China Leather City Co., Ltd. Under supervision, Haining Fashion Designers Federation Chairman Shi Hongwei, Secretary-General Ren Min, and Vice Chairman Wu Bi The representative designer solemnly swears. This is an unprecedented collective voice of Haining's design power, a testimony of Haining's practice of originality over the years, and a milestone in promoting Haining's original design to a new era.
Gather design power and start the Haining brand. From March 25th to 27th, 2021 Haining China Original Design Week will be held in Haining Convention and Exhibition Center. In just three days, the 2021 China leather fur fabric design trend was released, the 2021 Haining fashion designer’s original trend was jointly released, the Haining Yiyu original special release, 800 square static exhibitions, more than 1,000 new product display releases and many other events were splendid. Fangwei showcases the hard power of "Design Haining".
Design forces gather in Chaocheng "Dream Workshop"
"This is a blowout of Haining's original design power!" said the relevant person in charge of Haining China Leather City.
As the “first hard dish†presented by Haining Leather City at the beginning of the industry, the 2021 China leather fur fabric design trend is released under the joint promotion of the core strength of Haining Design, bringing authoritative releases to indicate the fabric trend, and it has received the entire industry. like".
High-quality light-sensitive surface leather, Tuscany, Merino, fetal wool and other high-quality leather and fur raw materials are the mainstream of the industry. Under the designer's handwriting, leather, fur, silk, acetic acid and other apparel fabrics are fully connected to present the new style of autumn and winter clothing; coral, bright yellow, fluorescent, macaron, in addition to the classics, along with the design and With the full convergence of the consumer market, the colors of autumn and winter clothes have become richer and warmer. Diversity, splicing, and fashion are the general trend of autumn and winter in 2021.
At the same time, more than 30 outstanding Haining design companies, including Majestic, Yingjia, Ruyue, Gouhui, Shanggu Chuanqi, Xuanxi, JOY, Jiuyi, Huaguli... The industry’s design summit.
Support original creation to "hardcore escort" for the industry
In the 800 square static display space on the second floor of the Haining Convention and Exhibition Center, various products compete for glory: the wrinkled leather ironed by an iron is sewn with sequins and embroidered by hand. Innovative craftsmanship designed by Yingjia gives leather, The new life of fur; leather, fur and high-end fashion fabrics, combined with fashion accessories, Ruyue design focuses on the youth and fashion of autumn and winter clothes. Digital printing technology is creatively applied to fur materials, Feng Ou Design uses this to enhance the quality of clothing from the details; the combination of rich color language and fabric texture conveys a refreshing fashion posture, which is the signature action of Yiyu Design ……In this original design week, hundreds of original clothes, covering all categories of autumn and winter products, fully demonstrated the characteristics of each design company, interpreted the individuality and freedom of original design, and showed the new situation of Haining's original design flourishing.
Behind the blossoming of a hundred flowers is Haining's silent hard work in the field of intellectual property protection for many years. “Only when the wisdom of enterprises and designers are carefully protected, can original power grow freely.†said the person in charge of relevant departments in Haining. As early as 2007, the Leather City took the lead in the establishment of a reporting center for the protection of intellectual property rights in the national professional market. In 2017, the State Intellectual Property Office officially announced the first batch of national intellectual property protection standardized markets. Haining China Leather City ranked No. Once on the list, it is also the only market in Zhejiang Province on the list. Last year, the Haining China Leather City Intellectual Property Rights Protection Assistance Workstation was formally established.
It is understood that whether it is a show or a booth, all products of Haining Original Design Week 2021 have been blessed by copyright protection. This "amulet" is a "meritorious medal" that Haining has insisted on originality and paid attention to the protection of intellectual property rights for many years. Haining Leather City supports originality, maintains the original, and promotes the confidence and unwavering determination of the industry to discover benign. Let Haining’s design "growth vigorously" while speeding up on the "standard track".
Design Haining all over China
Why does Haining China Original Design Week gather such a large-scale industry elite? How strong is the design of Haining?
Haining has always attached great importance to design agglomeration and incubation. In 2010, the country’s first regional characteristic industry design headquarters base, the 210,000 square meter Haining China Leather City Brand Fashion Center, was established. Through cooperation with 12 domestic and foreign design colleges, including the China Academy of Art, the industry-university-research institute was established. Jointly build a mechanism to jointly carry out industry trend research, enterprise design innovation services, design capacity building, design talent training, etc. In 2012, it was listed as a provincial-level characteristic industrial design demonstration base. In 2020, the Leather City took the lead in establishing the first clothing association in the country-Haining Leather Designers Association.
Haining Design's service capability for the industry has been continuously enhanced, providing design services for more than 5,000 manufacturing companies including Haining Leather Industrial Park and surrounding areas, as well as more than 5,000 manufacturing companies in Beijing, Guangdong, Northeast and Zhejiang. So far, Haining Leather Fashion Town has more than 200 design companies, and the trend of continuous increase is good. Including 2 provincial-level outstanding industrial design enterprises and 16 municipal-level industrial design enterprises (centers) in Haining, Jiaxing City. There are more than 2,000 full-time designers and 14 senior designers at home and abroad have been flexibly introduced. Achieved 240 million in design service revenue and 2.8 billion in conversion value of design results. Every year, more than 60% of the original leather designs in the country come from Haining.
After more than 20 years of cultivation, development and accumulation, Haining has become the "dream factory" of Chinese fashion designers and the mainstay of Chinese autumn and winter fashion.
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