Erdos want to create top brands cashmere

Following the centralized integration of its cashmere products manufacturing company last year, the Ordos Group recently announced that it will upgrade the cashmere industry this year in order to cope with the impact of the financial crisis and strive to create the "1436" top luxury cashmere brand. It is understood that China is the world's largest producer and exporter of cashmere and owns 75% of global cashmere output, 95% of high-quality cashmere output and over 80% of absolute cashmere exports. According to Wang Zhen, general manager of Ordos Chongzhan Garment Co., Ltd. in Ordos, China has the best cashmere in the world but has not used it to match the proceeds. "The low-level operation of Chinese cashmere enterprises has brought the market with low price competition Confusion, so Ordos hope to be a high-end brand, to reshape the cashmere clothing in the eyes of the people in the image. "In this regard, Haitong Securities analyst Liu Jin pointed out that the production of Erdos cashmere products have occupied the world Market and domestic market. However, due to the appreciation of Renminbi and rising raw material prices and labor costs, the gross margin of export cashmere products business was only 10%, while the gross profit margin of garment sales directly facing terminal sales could reach 50 %, Take the high-end brand line cashmere business has become the inevitable choice for the business. At present, Erdos has formed "1436", "Ordos", "Austrian group", "LUXERON" and other high and low grade cashmere clothing brand. In addition, the diversified development of Erdos Group has also gone further and further. In recent years, the Group has expanded its large-scale industries and has formed a pattern in which both cashmere, coal, electricity, metallurgy and chemical industries are concurrently established.

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