International high-end cosmetics brands aggressively promote the expansion of Tianjin

Elizabeth Arden, the international first-line cosmetic from the United States, recently unveiled a shopping mall at Golden Street and launched various promotional activities. At the same time, many international cosmetics brands from Europe and Japan have also taken frequent actions to create a hot atmosphere for high-end cosmetics along with the major department stores in the city.

It is understood that many department stores including Parkson Shopping, Isetan, and Friendship Shopping Center, which focus on fashion and high-end consumption, have recently made a lot of moves in high-end cosmetics, and many high-end brands have opened their doors. People are concerned. According to a senior person from the mall, the introduction of international cosmetics has become a magic weapon for attracting passengers and upgrading the quality of department stores. With the increase in the brand image and even the price of high-end cosmetics, it has gradually drawn closer attention to the international community. There are more and more customers of the brand. On the other hand, many international brands have also begun to invest heavily in various promotional activities that consumers are willing to accept. For example, membership solicitations, trial equipment gifts, beauty classes, skincare lectures, membership points, and even discounts, etc., have increasingly appeared in cosmetics counters in department stores. The reporter interviewed some high-end cosmetics brand owners when they learned that many brands have been very active in the promotion activities recently, coupled with the support of department stores in points, gifts, etc., this wave of cosmetics sales, consumers will receive A considerable degree of discount.