[China Glass Network] If enterprises want to successfully develop online marketing, they must pay attention to the following aspects:
1. Accurate and objective market positioning
Compared with traditional marketing, online marketing also includes accurate and objective market positioning. There is a big difference between online marketing and general marketing, so its market positioning also has its own unique characteristics. How to accurately and objectively position the market for online marketing, we must find out the following key issues:
(1) Is the product or service suitable for marketing online? How can you judge whether your product or service is suitable for marketing online? In general, products, or services that are standardized, digitized, and easily identifiable are suitable for marketing online.
(2) The ratio of target market customers to the Internet Online marketing is not multifunctional, its essence is a new and efficient marketing method. The ratio of the target market customers to the Internet is undoubtedly a very important parameter. If the customers in the target market basically do not use the Internet, marketing on the Internet is obviously not worthwhile. In the case of such a situation, the original can be completed through the Internet. Part of the traditional marketing approach.
(3) Analysis of online competitors Online competitors are often consistent with real-life competitors. The network is only a new battlefield for marketing. The analysis of competitors should not be constrained on the Internet, and must determine their strategies in various fields, marketing techniques and so on. On the Internet, to access the competitor's webpage, often the opponent's newer actions, including market activities, will be reflected on its webpage in a timely manner; and attention should be paid to the construction of the corporate site to attract more consumers to patronize and more competitors. Analysis can be achieved in reality.
(4) Determining specific marketing objectives Like traditional marketing, online marketing should also have corresponding marketing objectives, and blindness must be avoided. With the goal, you need to control accordingly. The goal of online marketing should be consistent with the actual marketing objectives, but because the market customers facing the network have their own unique features, and the application of the network is different from the various means and media used in general marketing, the specific online market Target determination should be slightly different. At present, when online marketing is just beginning to develop, the goal should not be set too high, the focus should be on how to make customers accept this novel marketing tool.
2. Use various technical means to promote the website
(1) BBS. Can open up a piece of information space, if it can become a hot spot, its effect is also very good.
(2) Mail-list. These are all free resources, but the way to send e-mails is appropriate, don't let consumers dislike your actions.
(3) Free advertising resources. The effect is average and not ideal.
(4) Paid advertising investment. The effect is slightly better than free advertising, especially for URL promotion on classified ads.
(5) It is very important to cooperate with traditional media propaganda.
3. Quick feedback on customer issues
The high-speed nature of the Internet requires merchants to provide quick response to their customers. The usual commitment is a 24-hour response; a one-to-one real-time consultation service can be opened up in the toll zone.
4. Make full use of technology-oriented marketing technology
Successful marketing must use more advanced technology. New technologies will play an increasingly important role in the marketing process of enterprises, and will bring profound changes to the marketing activities of enterprises. The traditional concept holds that the marketing department of an enterprise has nothing to do with advanced technology and automation. However, practice has proved that such a view is extremely wrong. In fact, fierce market competition has pushed many companies' marketing departments to the forefront of technology.
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