June 13 news, following Baidu's huge investment in the brand under Baili, Baidu and Belle to speed up the pace of cooperation. Tencent Technology was informed today that Baidu and Belle will jointly establish the B2C brand, which will focus on shoes, hats and clothing. Xu Lei, vice president of the original Jingdong, will be invited to join the top management.
For Baidu Belle B2C enterprises to sell shoes and hats, Le Tao, vice president of Chen Hu welcomed, said that temporarily will not affect the Le Tao, do not worry about Belle on the shoe source, the name shoe store CEO Xu Songmao did not see the project Online, unable to assess impact.
Or impact on music Amoy good music It is understood that Belle has been in e-commerce as early as 2008, and launched its e-commerce site Amoy show network, however, Belle released in March earnings show that this accounted for China's largest market share The sales volume of women's shoes brand reached 23.706 billion yuan in 2010, and the sales of Amoyxiu.com, its e-commerce website, was only 100 million yuan in 2010.
According to Gong Wenxiang, the former vice president of catwalk show, Belle took 2 billion yuan to enter the e-commerce platform for shoes and apparel, and will supply other footwear B2C from the shoe supply. Xie Yunli, general manager of the Belle Group’s e-commerce department, said: “We currently invest less than 1% in the network, and we will gradually increase the proportion in the future. In the next 3-5 years, 20% of sales will be used for online sales. â€
The Baidu and Belle will jointly establish the B2C brand, which will focus on shoes, hats and clothing. Xu Lei, former Vice President of Jingdong, will be invited as the principal. Xu Lei confirmed that he has joined the Bailey Belle joint venture with Tencent Technology. However, he said that the company and the project have not yet been formally confirmed and it is not convenient to express too much.
According to statistics, Belle began with the idea of ​​“whole network marketingâ€. There are 11 direct sales stores, 100 franchise stores, Jingdong, excellence, Dangdang, where passengers, Yintai, Le Tao, catwalk, and red in Taobao. Kids and many other B2C distributors.
The Baidu and Belle built a B2C brand. Gong Wenxiang believes that Belle is also a national agent for several brands such as Adidas and Nike. This move will directly lead to the sale of other big brands like B2C, Belle, Nike, and Adidas. This may also make online shoe city enjoy music, music Amoy hit.
Prior to this, Zhou Hao, marketing director of Green Box, once said that this may be the story of brand companies directly strangling platform vendors. For some third-party B2C platforms such as Le Tao and Hao Le Buy, even if Baidu or Tencent's traffic is available, it is terrible to lose the supply. He believes that goods and brands are more important than traffic in the e-commerce campaign.
Don't worry about Belle's shoes
For Baidu and Belle's joint construction of the B2C brand to sell shoes, good music buys the president Li Shubin to express with Le Tao vice president Chen Hu to express the cautious optimism, thinks that the B2C field in the shoes is still in the staking-encrusted stage temporarily, will not cause the influence to oneself.
Li Shubin said that at present, the entire footwear B2C market is very large, but the online market is only a few hundred million yuan, there is still a lot of room for growth. In addition, Belle's advantages lie in channels and supply chain, and there is not much accumulation in the Internet field. Belle should maintain an open attitude in the field of testing water shoes B2C.
Liu Tao, vice president of Le Tao, expressed his welcome. He pointed out that at present, the B2C market in China's shoes is large enough, and Le Tao is now 10,000 pieces per day. If only one day will reach 100,000, we will be able to meet each other in short bursts. Currently, each is doing its own job. business.
Currently Belle is a national agent for several brands such as Adidas and Nike, and the industry is concerned that Belle will increase the impact of other supply chain channels on B2C in other shoes after increasing B2C investment. In this regard, Li Shubin said that good music is also selling Belle. The shoes, perhaps with the development of Belle online projects, Belle only online sales under the brand can also be sold online, and even for good music to buy agent sales.
Chen Hu said that Belle is only one of many channel providers, and even if it stops offering music, there are other options, and Belle will not do so. Chen Hu revealed that Le Tao has entered 142 domestic and foreign brands, 14353 models available for consumer choice, and get Adi and many other well-known shoe dealers at home and abroad authorized, do not worry about Belle's shoes on the **.
Not long ago, Alibaba's investment in the famous shoe library for Belle's move is not clear, the name shoe store CEO Xu Songmao said that it is unclear how the Belle project will be done, unable to comment on the impact. It is only after the project is officially launched that the assessment can be made.
For Baidu Belle B2C enterprises to sell shoes and hats, Le Tao, vice president of Chen Hu welcomed, said that temporarily will not affect the Le Tao, do not worry about Belle on the shoe source, the name shoe store CEO Xu Songmao did not see the project Online, unable to assess impact.
Or impact on music Amoy good music It is understood that Belle has been in e-commerce as early as 2008, and launched its e-commerce site Amoy show network, however, Belle released in March earnings show that this accounted for China's largest market share The sales volume of women's shoes brand reached 23.706 billion yuan in 2010, and the sales of Amoyxiu.com, its e-commerce website, was only 100 million yuan in 2010.
According to Gong Wenxiang, the former vice president of catwalk show, Belle took 2 billion yuan to enter the e-commerce platform for shoes and apparel, and will supply other footwear B2C from the shoe supply. Xie Yunli, general manager of the Belle Group’s e-commerce department, said: “We currently invest less than 1% in the network, and we will gradually increase the proportion in the future. In the next 3-5 years, 20% of sales will be used for online sales. â€
The Baidu and Belle will jointly establish the B2C brand, which will focus on shoes, hats and clothing. Xu Lei, former Vice President of Jingdong, will be invited as the principal. Xu Lei confirmed that he has joined the Bailey Belle joint venture with Tencent Technology. However, he said that the company and the project have not yet been formally confirmed and it is not convenient to express too much.
According to statistics, Belle began with the idea of ​​“whole network marketingâ€. There are 11 direct sales stores, 100 franchise stores, Jingdong, excellence, Dangdang, where passengers, Yintai, Le Tao, catwalk, and red in Taobao. Kids and many other B2C distributors.
The Baidu and Belle built a B2C brand. Gong Wenxiang believes that Belle is also a national agent for several brands such as Adidas and Nike. This move will directly lead to the sale of other big brands like B2C, Belle, Nike, and Adidas. This may also make online shoe city enjoy music, music Amoy hit.
Prior to this, Zhou Hao, marketing director of Green Box, once said that this may be the story of brand companies directly strangling platform vendors. For some third-party B2C platforms such as Le Tao and Hao Le Buy, even if Baidu or Tencent's traffic is available, it is terrible to lose the supply. He believes that goods and brands are more important than traffic in the e-commerce campaign.
Don't worry about Belle's shoes
For Baidu and Belle's joint construction of the B2C brand to sell shoes, good music buys the president Li Shubin to express with Le Tao vice president Chen Hu to express the cautious optimism, thinks that the B2C field in the shoes is still in the staking-encrusted stage temporarily, will not cause the influence to oneself.
Li Shubin said that at present, the entire footwear B2C market is very large, but the online market is only a few hundred million yuan, there is still a lot of room for growth. In addition, Belle's advantages lie in channels and supply chain, and there is not much accumulation in the Internet field. Belle should maintain an open attitude in the field of testing water shoes B2C.
Liu Tao, vice president of Le Tao, expressed his welcome. He pointed out that at present, the B2C market in China's shoes is large enough, and Le Tao is now 10,000 pieces per day. If only one day will reach 100,000, we will be able to meet each other in short bursts. Currently, each is doing its own job. business.
Currently Belle is a national agent for several brands such as Adidas and Nike, and the industry is concerned that Belle will increase the impact of other supply chain channels on B2C in other shoes after increasing B2C investment. In this regard, Li Shubin said that good music is also selling Belle. The shoes, perhaps with the development of Belle online projects, Belle only online sales under the brand can also be sold online, and even for good music to buy agent sales.
Chen Hu said that Belle is only one of many channel providers, and even if it stops offering music, there are other options, and Belle will not do so. Chen Hu revealed that Le Tao has entered 142 domestic and foreign brands, 14353 models available for consumer choice, and get Adi and many other well-known shoe dealers at home and abroad authorized, do not worry about Belle's shoes on the **.
Not long ago, Alibaba's investment in the famous shoe library for Belle's move is not clear, the name shoe store CEO Xu Songmao said that it is unclear how the Belle project will be done, unable to comment on the impact. It is only after the project is officially launched that the assessment can be made.
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