PLUTEBIRD (English transliteration: Regal bird) originated in Edinburgh, United Kingdom, in 1854, the brand founder William De Aoqi due to the famous door, family influence so that he grew up interested in art, the same year, he went to Paris to study alone art. Cultural and artistic style, so that he was deeply sentiment, was employed in the French during the famous fashion company; become a turning point in his artistic life, he tried to art and his gentleman culture into the clothing among them, the bold The fashion design style of "warmth rather than weakness, romance and indulgence" subverts the inherent pattern of rigid, steady and dignified men's fashion at the time, and became the most influential fashion designer at that time. He is accustomed to sewing a gold-studded parrot at the ready-made dress cuffs to make it an icing on the cake. This art logo, gradually accepted by people, kindly call him PLUTE BIRD. PLUTE BIRD aspirations for fashion, self-confidence, have been successful or are successful men, 25-45-year-old civil servants, business people, freelancers, high-level white-collar workers as the core consumer group; PLUTE BIRD brand emphasizes the target customer groups work And the versatility of life to meet the diversified needs of different occasions such as office, business, vacation, tourism and leisure. Elegant, exquisite style of the brand from the essence of European fashion, with high fabrics, close and elegant version of the design, exquisite tailoring, meticulous craftsmanship, perfect for excellence, the pursuit of success and outstanding outstanding men to provide the perfect Dress experience, the international brand image, to provide customers with a high degree of brand identity and sense of belonging.