July 23, Lanzhou, Gansu Amoy children's flagship store opened. August 1, just returned from Gansu, Fujian fiscal Mao Group Chairman Zhou Xun Cai pleased to reporters that this is Amoy Di children's clothing since October 2008, opened in the country's fifth flagship store. Yesterday, the reporter saw the exciting scene in the two major garment production bases of Finance and Mao Group - Finance Mao Industrial Park and Cai Mao Textile and Garment City: the workshop workers master skilled and orderly production of various kinds of children's clothing , R & D center technicians are focused on the development of new products, sales department is coming and going to a busy ... ... Fuzhou Bay is located in the financial Mao textile clothing city in the corner of the garment workshop. As the nation's largest children's clothing brand manufacturers, exporters and the province's largest export garment export-oriented enterprises in the face of the international financial crisis, Fujian Finance Mao Group made the correct strategic plan and marketing strategy of choice, to achieve domestic and foreign trade against the market Liangwang, a province of foreign trade enterprises a major bright spot. Although the international financial crisis has also put Fujian Finance Mao Group under unprecedented pressure, Zhou Xun Cai believes that as one of the top 100 privately-owned export enterprises in China, Finance Mao Group should actively implement the policies of "maintaining growth, protecting people's livelihood and ensuring stability" Policy, adjust the strategic deployment in time, and implement the marketing strategy of "win-win cooperation between foreign trade and foreign trade". As for foreign trade, on the one hand, the finance and Mao Group steadied the old customers and continued to produce according to the original contract orders. Even if the profit margin was reduced or even not profitable due to the fluctuation of the exchange rate, the finance Mao Group still needed to stabilize the old customers and stability staff. On the other hand, Open up new orders. Due to the failure of many small and medium-sized enterprises during the financial crisis or the inability to take risks, some orders have been transferred to the Famao Group. The steady development of new extension has had a significant effect, in 2008 Fujian Finance Mao Group exports (customs statistics) reached 147 million US dollars, an increase of 35 over 2007; January-June 2009 70 million US dollars exports, an increase of 25%. Customers in more than 80 countries in Asia, Africa, Europe and the Americas. Domestic sales, first of all, adjust the proportion of domestic products for export, the proportion of domestic exports from the original 8: 2, adjusted to export 5: 5. Second, increase brand awareness. In 2008, the company hired Lin Hao earthquake hero hero Lin Hao as an image spokesman, so that their own brand TOPBI (Amoy Di) children's wear has become a household name brand. Amoy Emperor children's clothing has been rated as "Fujian famous brand", "China's export brand names." Third, strengthen the protection of trademarks. In 2008, TOPBI trademark was further registered in more than 100 countries such as Saudi Arabia, Mongolia and India based on the registration of 20 countries in the agreed system of Madrid, the former Europe, the United States, Germany, Russia and other countries. To date, TOPBI trademarks have been registered in 165 countries around the world. Fourth, speed up the store network construction. TopBI (Amoy Di) at home and abroad to 20 stores a month to open up the speed of outlets, products are sold to Europe and the United States, Singapore, Japan and more than 60 countries and regions, so far at home and abroad have more than 1,700 stores. By the end of 2008, there were over 700 stores in China, an increase of 18% over the same period of last year. Quality and technical support for both production and sales As an export-oriented enterprise, Finance Mao Group has always insisted on export product quality first. In order to ensure the quality of export products, as early as in 2002, the financial Mao Group began to implement from a single foreign trade to the production base and brand strategy transformation, and gradually establish an independent system of foreign trade, and has set up Xiamen source Sheng Mei, Quanzhou Polaroid , Fuzhou Rongsheng America and other foreign trade manufacturing enterprises. In 2002, the financial Mao Group first established in Fuzhou Jinshan 10 million US dollars investment, an area of ​​35 acres, with an annual output value of 300 million yuan in the "financial Mao Industrial Park" and the world registered TOPBI (Amoy Di) children's clothing, STILLO (history Emperor Europe) Baby Kids, TOPSH (Amoy Fun) Women, TOPRICH (Choi Mao) men's and other own brand. In 2005, Fuzhou Bay established an investment of 90 million U.S. dollars and covers an area of ​​365 mu with an annual output value of more than 2 billion yuan. The city now has 38 textile and garment upstream and downstream industrial chain supporting enterprises, Business integration. Today, the central government increased investment to support Amoy children's clothing technology development 15 million yuan of financial Mao research and development center building will start on August 8. Because it is a large-scale textile and clothing enterprise integrating R & D, design, production and sales of its own brands, it can provide high-quality products to foreign customers for a long time. Enterprises not only have a provincial R & D center, has a good quality management team and good quality management system, but also focus on continuous improvement in product quality testing. Finance Mao Group existing technical staff more than 60, annual research and development into more than 20 million yuan. In addition, the financial Mao Group also set up their own high, middle and junior management personnel training classes, each class more than 30, school system for three years, continue to enter the front line of fresh blood business. Zhou Xun Cai told reporters that the financial Mao Group always bear in mind the corporate social responsibility. Therefore, since last year's financial crisis, the FESCO Group has not only laid off its staff but also recruited more than 1,000 workers to meet the ever-expanding needs of its production. Up to now, the factory owns more than 6,000 employees and more than 800 suppliers under its management. The actual employment of laborers is 15,000 and the number of foreign workers is more than 30,000. It is a typical labor-intensive, environment-friendly and pollution-free Type and low-risk business.