Last October, a phrase "Poverty limited my imagination" instantly opened up everyone's exclamation of luxury goods. Many people said that if they didn't just touch a certain luxury item, they might not know the "common sense" in the eyes of others.
In this incident, the most intriguing thing is not that a female star dismantled a huge diamond ring, but a girl bought a 35,000 yuan Chanel top, washed it after being sent to the laundry, and called the customer service staff. The other party said "sorry, our products never consider washing."
Although the passage of the incident is brief, many of the problems that have been reflected are worthy of serious consideration in the industry.
Professional team assists in the maintenance of luxury goods
The biggest problem in the incident was that the woman did not understand the fabric of the clothes, which led to the retirement of more than 30,000 pieces of clothing. Since luxury goods are not easily affordable for everyone, a large number of people who buy luxury goods do not understand the attributes of every luxury brand. They are in urgent need of a professional nursing team to make up for the initial contact with luxury goods. It is temporarily unknown. UCC International Laundry franchisees also said that in recent years, more and more customers have sent high-end clothing to the store for cleaning, and at the same time, they learned the most professional nursing knowledge from the service personnel. Although in many cases they can't clean themselves, they know how to care. After that, you can better protect your clothes.
Some people see from the "poverty limit imagination" that luxury goods are out of reach, while the dry cleaning brand UCC International Laundry sees that luxury goods are entering more people. Why are so many people discovering that luxury goods are “difficult to serve� Didn't there be these problems before? The problem has always existed, but the rapid increase in the number of people who have recently been exposed to luxury goods is reflected in these problems. Today, the local consumption of Chinese luxury goods market is as high as 68 billion US dollars. It is not so much that the public's living standard is too low. It is better to say that people's living standards are improving and they are no strangers to luxury goods. Therefore, this kind of problem will be discovered.
Consumption changes the market for nursing
As a UCC international laundry brand with more than 18,000 franchise stores, its members said that the number of franchisees has increased in recent years because nearly one-quarter of the country's population has a variety of washing services, and every 1,000 people need a family. Laundry service. Even if it is not a luxury item, everyone is more and more fond of sending laundry items to the laundry. What's more, luxury goods are added, and luxury items that are difficult to handle are frequent visitors to the laundry. The habits of people buying clothes and the changes in consumption habits have made the care market unprecedented.
In addition, UCC International Laundry also found that in addition to clothing and shoes, car interior washing is also a new business opportunity in the care market, China's county-level city in China has about 100,000 cars, more than 800,000 provincial-level cities, the market The share is incalculable.
It is precisely because of the sudden increase in the market for the care and maintenance that a large number of brands and toiletries have been born, and the quality of the care industry has also been uneven. This can be seen from the Chanel incident mentioned above. UCC International Laundry's franchisees said that they were very surprised when they saw this news, because before UCC International Laundry and the official operation of the store, it was the most basic training skills to understand most fabrics, especially special fabrics (such as luxury clothes). A laundry that doesn't even know if a certain cloth can be washed is simply unimaginable. This also tells us that when choosing a laundry, you must choose a professional and responsible brand, preferring to run several stores and not to hang your own clothes.
The expansion of the luxury goods market has brought huge business opportunities to the care market. At the same time, the emergence of low-end brands has also brought certain influence to the industry, enhancing the influence of its own brands and ensuring the quality of services, in order to firmly grasp the current opportunities. .
Editor in charge: Wang Lei
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